SEO (Search Engine Optimization)
Increase your company’s bottom line with effective SEO (Search Engine Optimization) strategies. With millions of competitor websites out there vying for your customers’ attention, a properly executed SEO strategy can get your website where you want it to- right near the top of search results.
What is Search Engine Optimization (SEO)?
Suffering from the online invisibility cloak syndrome? Most businesses these days are. Optimize your site for popular search engines and increase your online visibility, website traffic & sales leads.
If Search Engine Optimization (SEO) seems like an example of IT jargon only to be grasped by geeks, you’ll be glad to know that it simply refers to a technique to generate more website visibility. This entails the process of optimizing your webpage to help you achieve greater web exposure by making it search-engine friendly. There are millions of searches (as you’re now reading this) on the internet for exactly the products and services your company is offering. The process of getting your website listed near the top of search results is known as Search Engine Optimization.
Famous Hollywood auteur Woody Allen once said, "90 percent of success is showing up!" This phrase takes a whole new meaning in this day and age where consumers are relying more and more on the internet to search for services and products. Just imagine how profitable it would be for your business if your website is positioned near the top of the search results. Without SEO, you can count on that traffic going to your competitor’s website instead of yours.
The Internet has grown leaps and bounds since its early days, and with the plethora of information now, search engines have the difficult task of sieving out the trash from the rest. Search engine optimization and marketing are amongst the ways to avoid being consigned to the E-Bin and wrench you out of obscurity! Most Internet searchers are unlikely to look beyond the first few pages of their search engine results page (SERP). That unfortunately means that if your website isn’t within these first few pages, you’re likely to be overlooked by busy searchers.
With billions of searches conducted each month on popular search engines like Google, Bing and Yahoo, and the number expected to rise exponentially yet, SEO techniques and SEO strategies on your website translates to more exposure.
Much research has shown that organic or natural listings are far more likely to be clicked and trusted on than paid sponsorships. And trends have revealed that organic listings will undoubtedly generate more ROI. To maximize marketing efforts and ensure increased visibility, e-marketing companies generally employ a mix of both search engine optimization and paid listings or Search engine marketing (SEM).
To deter spammers, search engines don’t reveal their algorithms that determine page rankings – Google’s particular algorithm has to be now ranked amongst the best kept secrets of the 21st century! Different search engines are enabled by their own algorithms, which is constantly changing with trends. This means it is best to hire the services of a talented SEO consultant to rein-in the capricious search engines and become a constant on a SERP (Search Engine Results Page).
How can SEO help me market my business?
When the world was wading through the mire of an unprecedented recession, SEO businesses continue to grow by leaps and bounds. The solutions that an SEO business provides can drastically increase visibility of a website over the Internet, drawing search engine visitors and increasing organic SERP rankings. Organic listings are often more trusted by searchers and are more likely to convert a visitor into a purchaser.
With the exponential growth of the internet not likely to cease anytime soon, and the hefty market already perusing through the web, it’s likely that you can find a buyer for anything from paper clips, pogo–sticks, photovoltaic systems to Russian Faberge eggs.
Most people these days turn to search engines to locate anything on the web, so wouldn’t it make sense to channel those searches towards your website? Here are some possible reasons to do so.
- Direct traffic to our website – Effective search engine optimization will haul your website out of internet obscurity, so you can galvanize your online visitor trends.
- Convert visitors into Purchasers - Stop making your website a pit-stop for online traffic. Instead with effective planning and flow you can make your website the final destination for your customer needs. The best thing is that you’re positioning yourself to a targeted audience already looking for your product.
- Be seen – SEO can help to increase your web visibility. It says a lot about your company when you’re ranked amongst the top few on a SERP. Not only do you gain more visitors and credibility, enjoy the trust from clientele.
- Cost-effectiveness – You’re less likely to feel the pinch in optimizing your web page, instead of conducting an e-marketing campaign that is going to draw on your resources. Effective SEO for your company website works for you! High natural listing equals visitors 24/7 without you having to raise a finger.
- Long-term positioning – It’s easy for a website that appears high on organic listings to maintain visibility compared to pay-per-click (PPC). And with a properly designed site that suits optimization guidelines, you’ll more likely be preferred by search engines.
How do I get started on Search Engine Optimization?
Search engines have automated ‘spiders’ that crawl the Internet to search for relevant search results. To attract these creepy-crawlers, you’ll need to ensure your site is ‘crawlable’. This is done by having your site designed bottom-up to fit search engine specifications. Here are some valuable tips to make your site a little more attractive to the omniscient search engines.
Constant SEO vigilance is the price of high rankings: Search engines are constantly changing their algorithms, so being consistently ranked highly takes some commitment. With the competitiveness on the web these days, it’s significant to have the right SEO edge to your site. It helps to find your niche and channel and focus on it. Search engines, like older websites, have a lot of pertinent content, so be patient, as it takes time to slowly and surely climb up the page rankings.
Hey, good looking: With the immense amount of information bombarding a searcher, it’s unlikely they will have the patience with a website that is not user-friendly. So, you may have done all the search engine optimization, but if your web design lacks the right flow, contains cheesy marketing tactics or is not effectively organized, you’ll be turning people off your site. Research has shown that visitors make several visits to a site before any conversion occur. Hence an attractive web design that is easy to read and where things are easy to find are more likely to have returning visitors.
A friendly next-door SEO agency: Having read ‘brain-surgery for dummies’ doesn’t necessarily qualify you to become a head (forgive the pun) surgeon in a hospital. Similarly, SEO should be left to the surgeons in your professional SEO company to diagnose, dissect and alleviate your specific SEO ailments. Be wary of those who offer instant results – these wizened wizards of SEO may be practicing ‘Black-Hat’ techniques that can get your website barred and banished from search engines very quickly. SEO specialists know that it requires some patience and commitment to come out on top of the organic listings, so be sure to practice some discernment when hiring SEO experts to work out the best SEO packages for your success.
Only manual Search Engine Optimization & Positioning (SEO) custom tailored to your site and designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your business category. SEO is hard work and not for the faint of heart. It is not simply a matter of adding a few tags that contain your important keywords. It is both an art and a science that require professionals to do it. Our track record says we can.
At First Wish Solutions, we are committed to meeting the SEO needs of your website to help your business improve the volume and quality of online traffic and ultimately, your sales.
Our comprehensive range of SEO services and packages are custom tailored to your specific online marketing goals.
- SEO & SEM (Search Engine Marketing) Consultancy
- SEO Website Design (On-Page Optimization)
- SEO Copywriting & Copyediting
- Meta Tagging
- Sitemaps Submission, Directories Submission, Articles Submission, Social Bookmarks etc.
- Continuous Link-Building Strategy
SEO Maintenance Services (competitive analysis, content updates, traffic tracking, continuous keyword research, search engine re-submission etc)